The special relationship between a horse and rider embodies the essence of riding sports. Providing exceptional products for the rider to strengthen this bond has always been our driving motivation. We continue to spread the passion for riding according to our motto: It's a Lifestyle.
More than just a Product
We define Horze as a brand that is more than just a product; a feeling that reflects the passion of riding. For this reason we have commited ourselves to consistently develop our collection through innovation, variety and quality. To bring excitement to you and your horse through fashionable design is as important to us as quality and functionality.
Variety is accessible everywhere and everytime
It is important for us to give you immediate access to a wide selection of equestrian products, regardless of where you live. Therefore, our first three priorities are: large inventory, simple user experience and fast delivery. By including many major equestrian brands, we want to ensure you that we can match your needs with the right products.
Inspiration and Advice
We want to inspire you, whether you are a casual pleasure rider, aspiring amateur, or an accomplished professional. Focusing on high quality video and image content, we want to help you turn your passion into your dream. In addition to this we provide you with useful advice and tips from our riding experts in our online magazine and newsletters to improve your everyday riding life and allow you to enjoy your horses more.
How it began...
In 1982 in the small Finnish town of Lahti, horse lover Gunnar Gangsø started with a simple production of horse shoes, horse harnesses and horse rugs. His passion for his work and the exceptional quality of those products soon created a name for himself. He gradually began his company in Finland and soon watched it expand across Europe.
Finn-Tack is Founded
As Finn-Tack starts up, Gunnar Gangso delivers horse shoes, harness equipment and horse rugs with a specially modified truck to stables and riding clubs.
Finn-Tack Launches Semi-automated Production
Due to high demand and growth, Finn-Tack increases the production capacity from manual production, and several facilities for producing clothing and various equestrian/racing tack apparel get established.
First Warehouse and Finn-Tack Shop
Next to the trotting course in Lahti, the first large warehouse is built. Connected to the warehouse is also the first Finn-Tack store. By this time there is enough supply and demand to serve the wholesale business.
Birth of the Horze brand
The success within the trotting sector brings up the discussion to develop products for the general equestrian market. The brand Horze with the significant red "Z" is created. The same year, the first online shop at www.horze.no is launched in Norway and announced at the Oslo Horse Show.
New Warehouse in Netherlands
Due to rapid growth, an expansion of the warehouse production capacity is urgently needed. The current warehouse is moved from the finish Salpakangas in Lahti to a larger and more central warehouse in Netherlands.
Launch of the B Vertigo brand
Norwegian show jumping champion, Siv Gunhild Waldeland is chosen to develop riding breeches with the goal of creating the highest technical and innovative designs for the B Vertigo brand and receives enormous, positive product feedback.
First Online Shop horze.eu
After launching online shops in several countries, the online-shop horze.eu is released. Now the complete product range of Horze items are available for all european customers.
New Headquarters in Oslo
The headquarters are moved from Finland to Oslo, Norway. The same year there is an extensive re-launch of the online-shop design including a mobile-friendly webshop.
Today, Horze has online shops in 11 different countries around the world with an assortment of over 60.000 different products. Horze employs over 400 people worldwide and owns 21 Horze-shops which have spread to Scandinavia and Germany. A large network of wholesale partners reaches from the USA to Australia.
Shop Our Retail Stores Here
You will discover a large selection of equestrian equipment in our Horze stores all across Europe. In addition, we have partnerships with hundreds of tack shops across the continent, where you will find our products.